MyBusiness Growth Workshop

Topic: "Marketing for Growth"

This workshop begins with an assessment of your current market in terms of size, share, segmentation, and competitive position. Marketing, advertising, branding, differentiation, and social media/web presence are all discussed in support of the growth strategy.

Rachel Chung, Ph.D. Director of Business Programs at Chatham University, will be the guest business expert. Rachel will discuss "Growing your Business with Digital Marketing": online market research, lead generation, segmentation, promotion, and advertising through SEO for organic search, website optimization, paid search/display ads, A/B testing, and customer insight analytics.

Register Online Here!